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Write a love message worth sending.

Six rules that keep a message from sounding like everyone else’s, and a free tool that turns yours into a card. No account, nothing saved.

10612 messages measured · free · nothing saved

01ready to send
I feel proud telling my sister about the time you fixed the heater.
13 words0% cliché1 text5s aloud

The method

How to write a love message worth sending

Most love messages fail the same way: they reach for a phrase that already exists. “You complete me”, “my other half”, “words cannot express” — the person reading has met all of them before, so the sentence arrives carrying somebody else’s feeling. The fix is not better vocabulary. It is smaller subject matter.

01

Name one real thing

A detail only the two of you have makes the message unforgeable. The kettle, the burnt toast, the side of the bed. Anything a stranger could have written is something a stranger has already written.

I left the kettle on. Come down whenever you're ready.

02

Say it at its own size

Big declarations invite stock phrasing, because the language for them is already worn smooth. A smaller claim, said plainly, lands harder than a larger one said in borrowed words.

Morning. Nothing important. Just wanted to be the first thing you read.

03

Write to them, not about them

Second person keeps a message from drifting into a speech. Count the you's: if the sentence is mostly about how you feel, it is about you. Turn it around and it becomes something addressed to somebody.

I hope today is kinder to you than yesterday was.

04

Let it be short

One text message is 160 characters, and a message that splits into two arrives out of order often enough to matter. Brevity is not only style here, it is a delivery format.

05

Keep the imperfection

Messages that admit something — slept badly, burnt the toast, negotiated with a stranger about a boat in your sleep — read as observed rather than composed. A flaw is evidence a person was paying attention.

06

Send it before it is perfect

The measured version of this: every message on this site scores under the publish threshold, and not one of them is a masterpiece. Arriving at seven in the morning is most of the work.

The tool

Then let the builder set it.

Three steps, in the browser. Nothing is uploaded and nothing is kept.

01

Pick a tone and a moment

Every chip is a facet the corpus is already indexed by, so a choice narrows to real messages rather than asking a model to invent some.

02

Edit it into your own

The suggestion is a starting line, not an answer. Swap a name in, cut it shorter, and the figures under it re-measure as you type.

03

Set it and save it

Colour, gradient, shapes, typeface, size and weight. The card downloads as a PNG at 1080 wide, in post, square or story shape.

Measured, not invented

What the numbers on each card mean

cliché
The share of the message made of phrases from a fixed list of roughly 200 stock lines. It catches the familiar ones; it cannot tell you whether something new is any good.
words
A plain word count. The site-wide average sits around thirteen.
one text
Whether it fits inside 160 characters, so it sends as a single SMS. One emoji switches the encoding and cuts that limit to 70.
aloud
How long it takes to say, estimated at 150 words a minute — useful when the message is going in a card or a voice note.

Every one is computed from the text itself. How the scoring works.

The proof

What the rules look like in practice.

Forty messages from the corpus, cleanest first. Every one is measured, not chosen — tap any of them to open it in the builder’s neighbourhood.

Say the smaller thing.

Start from a measured message and make it yours, or browse the collections and find one already close.